Grunge

Once upon a time there was a man whose poses and aesthetics became very famous. He was a singer and used to wear ragged jeans and flannel shirts. He was a junkie. His name was Kurt Cobain and he is a legend. This is the way that starts the story of an anti-fashion trend called grunge.

Music has always been an inspiration for fashion designers and that is what happened in the early 90’s with grunge. Cobain’s band Nirvana became so successful that everything started being influenced by these guys: it was an alternative rock mixed with a dark slovenly attitude. Young boys and girls had a new hero: Kurt Cobain.

Grunge was depressing. It was the result of punk’s no future and hippie’s pacifism. It was dirty and rude. It was silly and useless. But it was a fantastic inspiration for catwalks.

Marc Jacobs was the one that brought grunge to runway. He began working for Perry Ellis and was fired when he designed a grunge collection. The press loved it, but his bosses were shocked. The fashion industry began selling plaid long sleeved t-shirts, plaid shorts, plaid trousers… Everything was plaid and oversize. Grunge style became a must have. Music, fashion, art, NYC... Everything was grunge and Jacobs was the guru.

Grunge was terrible for those haute société ladies. Paris was invaded by fleas. Music became noise. Day turned into a very rainy night. Glamour became anti-glamour. Silhouettes were missing. However, celebrities loved it. But one day, the evil queen of fashion industry got fed up of it and convened a meeting in her office with the most prestigious designers, photographers and editors. Nobody knows what happened in there. Next day, grunge died. Anna killed it.